Craft beer? Yup! However, craft coffee is something you might not be as familiar with. It is a trend that’s quickly becoming popular among coffee lovers everywhere.
Coffee consumers are increasingly skipping what’s average and seeking out coffee beverages that elevate their taste and senses. There’s even an annual Craft Coffee Festival showcasing the extraordinary care and attention put into the coffee-making process.
What is Craft Coffee?
Craft coffee puts coffee making on a whole new level. The focus is on the unique craftsmanship that goes into collecting the highest quality beans, using specialized techniques to ensure each cup is a satisfying, blissful experience.
No detail goes unnoticed when it comes to craft coffee. High standards and precision are part of the norm. Professional skill and manual effort are what sets craft coffee apart from the rest. Mass-produced coffee brands are fading as more cafes are leveling up their coffee services to include a highly detailed experience.
The Mokas Peppermint Twist Latte is the perfect example of coffee with high aesthetic appeal combined with flavorful ingredients. It’s a popular seasonal coffee-based beverage with white chocolate, crushed peppermint candy, and chocolate to name a few key ingredients.
Understanding First, Second, and Third Wave Coffee
In the complex world of coffee and its history of first, second and third-wave industry revolutions, you’ll see significant differences in each major shift.
First wave —
First wave coffee is the lowest quality coffee produced. This type of coffee typically comes from factories rather than farms. These mass-produced coffee types are produced in large quantities with dark and bitter flavors. Think instant coffee and cheap brand coffee from the grocery store aisle.
Second wave —
Second wave coffee describes the emergence of coffee shops like Starbucks and Caribou Coffee that began popping up in the 1970s. Specialty coffee drinks became more popular and preferred over first wave coffee product varieties.
Second wave coffee drinks are known for creative flavored drinks made by baristas who enjoy creating specialty coffee drinks but are not necessarily involved in detailed craftsmanship.
Third wave —
Third wave coffees are highly focused on the coffee beans selected and every detail involved in drying, roasting, grinding and all the nuances in between. Craft coffee falls into this category and more festivals, competitions and trade shows are emerging as a result of its popularity.
This level of coffee goes beyond the borders of a coffee shop and fine-tunes every detail to provide recipients with an experience of deep authenticity and careful preparation. Manual methods are carried out, and freshness and transparency are prioritized.
Why Specialized Beverages are in Demand
Standing out from the food and beverage industry crowd is not an easy thing to do. Consumers are increasingly turning towards items that show more creativity and thoughtfulness in what they produce. The push for better quality coffee is transforming the market just like the craft beer revolution did and continues to do.
Coffee beverages that break away from boring and predictable are making a huge impact on the industry and the numbers prove it. Craft coffee and specialty coffee variations are predicted to rise to an $85 billion industry by 2025.
Coffee consumers are more discerning of the origin of the beans, the grind uniformity, the latte art involved, etc. Impressing a die-hard coffee lover just got tougher but craft coffee is stepping up to the challenge and producing some of the most creative and well-crafted coffee across coffee shops everywhere.
Mokas Cafe Serves More Than Just Amazing Coffee
Mokas Cafe was founded in Salina, Kansas over 15 years ago. Since our opening, we strive to create a worthwhile experience for everyone who walks through our doors with friendly customer service and delicious food and brews. We source our coffee beans from countries around the world to create blends that boast amazing flavor. Then we train our baristas to brew the best roasts to their highest potential, creating must-have coffee for all of our customers.
Sign up to join our new coffee club subscription and get our artisan roasts delivered on a monthly basis straight to you. We are in the business of making people happy, and we do just that —no matter what the order.
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